GuideWell and Organizacion Sanitas Internacional partner to deliver affordable health care to Florida’s Hispanic market
GuideWell Mutual Holding Corporation and Organizacion Sanitas Internacional have established a strategic alliance to create a new company with the purpose of offering a culturally relevant health delivery model that provides affordable and quality health care to the important and growing Hispanic market.
This international strategic alliance brings two leading health care brands together. GuideWell is a health solutions organization that is focused on transforming health care. The GuideWell companies include: Florida Blue (Florida’s Blue Cross and Blue Shield plan), GuideWell Health (a health care delivery company), GuideWell Connect (a health care consumer marketing company), and Diversified Service Options.
Organizacion Sanitas Internacional is a leading health care business group in Colombia, Venezuela, Peru and Brazil, through companies such as Colsanitas, Medisanitas, Sanitas Venezuela, Positiva Sanitas and Medisanitas Brasil. In addition, OSI owns a wide network of clinics and hospitals focused on delivering high-quality health care services, as well as educational institutions with a corporate social mission.
The medical centers’ entire patient experience will be designed to meet the needs and preferences of those in the local markets, including cultural and linguistic aspects that are critical to resonating with a wide variety of Hispanic groups. Furthermore, there will be additional considerations for patient-engagement programs to address country of origin and assimilation differences amongst the targeted Hispanic cultures.
These centers will initially serve communities in the Miami-Dade area, with potential future expansion planned for other regions of Florida as well as key Hispanic markets elsewhere in the United States.
Medical services at the centers will be offered to a broad range of consumers. While primarily targeting customers looking for primary care services as part of the Affordable Care Act’s individual market, the medical centers will also be considered in-network options for Florida Blue’s employer-group and Medicare health plans available in Miami-Dade.
“We are honored to partner with the Organizacion Sanitas Internacional on this first-of-its kind international health care collaboration,” said Pat Geraghty, chairman and CEO of GuideWell. “The Hispanic market is one of the fastest growing segments in the country in general and in Florida specifically, and by collaborating with a leading Latin American health care company with deep experience in serving these communities, it will allow us to create health care solutions with lasting and meaningful impact for those we serve.”
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