Grupo Televisa the Star at Univision’s Upfront Presentation
Partnered With Media Giant Since 2010, Network Has Replaced NBC as Fourth-Largest for Viewers 18-34
The star of Univision’s upfront presentation was Mexican media giant Grupo Televisa, the Spanish-language network’s long-time program supplier, sometime foe and new best friend. Late last year, Televisa took a $1.2 billion stake in Univision, guaranteeing the programming pipeline and expanding it to include digital rights for the first time so Univision can offer integrated deals to advertisers.
“Nothing is bigger than the relationship between Univision and Televisa,” said Lucero, a Mexican pop-music singer and star of Televisa telenovelas, at the start of Univision’s presentation. “The two companies will be working more closely together.”
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