Last week, Groupon turned down a $6 billion bid from Google. The enormous offer — and the fact that Groupon declined it — highlights the vast size and potential of local online markets. It also inspired me to take a look at who’s best positioned to reach the local Hispanic online market.
The success of Groupon and other local online advertising companies will surely inspire entrepreneurs looking grab a piece of the $1.5 billion that Ad Age reports was invested in local Hispanic media in 2008. Read More »