Green Rally South America Taps DIÁLOGO as AOR

Green Rally South America, an organization focused on raising awareness and creating solutions to preserve the planet’s resources by hosting a series of eco-friendly vehicle rallies across five continents, has selected DIÁLOGO as its public relations agency of record.  Work provided by DIÁLOGO will include PR campaign development and implementation in the United States and South America to help raise awareness about the rally and increase participation in the “Green Rally World Challenge,” an innovation contest.

DIÁLOGO has been retained until December 2012 to oversee the first leg of the five continent rally and innovation contest, a modified motorcycle rally that will take place in South America beginning in Cartagena, Colombia December 15, 2011 and ending in Rio de Janeiro, Brazil March 25, 2012–passing through Ecuador, Peru, Chile, Bolivia, Argentina, Uruguay, and Paraguay.