Google Puts Resources Behind U.S. Hispanic
Google has created a “specialist team” to focus on the U.S. Hispanic market. John Farrell, general manager, Google Mexico, told MediaPost Thursday that the Mountain View, Calif. company developed a “methodical approach” to developing best practices that will help advertisers across all industries do a better job connecting with this market segment across search, display and mobile platforms.
Farrell admits that Google determined 1.5 years ago that the U.S. Hispanic market had become too big to ignore. “There are 46 million U.S. Hispanics, 30 million of who are on online,” he says. “They have about a trillion dollars in purchasing power, making it a customer segment marketers can’t ignore.” Read More »
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