GM Selects The Vox Collective as Hispanic Agency
General Motors has selected New York advertising and communications agency, The Vox Collective, as its U.S. Hispanic public relations agency for 2012 following an extensive review of agency capabilities in public relations, corporate communications, and public affairs before the rapidly expanding Hispanic market.
“The Vox Collective demonstrated a genuine understanding of our company’s priorities,” said Eric Peterson, GM vice president of Corporate Diversity. “At GM we’re focused on making meaningful connections with the Latino community.”
As GM’s Hispanic communications agency, The Vox Collective is tasked with developing and delivering an integrated Hispanic initiative that incorporates Chevrolet, Buick, GMC and Cadillac products and brands in a holistic manner and that resonates with the Latino community, Peterson said.
“We’re delighted to be joining a global company that understands how important the Hispanic market is to the future of their business, and we’re ready to help GM expand its efforts to connect with Latinos in a unique and compelling way,” said Vox Collective President, CEO and Cofounder Roberto Ramos.