GlobalHue adds digital and integrated marketing specialists to executive ranks

Multicultural agency GlobalHue has added two digital marketing specialists in different senior roles for Next, a new GlobalHue division focuses on brand cultural strategy and ideation.

Alvaro Cabrera will join as Executive Director of Ideation with primary responsibility for development of Next, In addition, Cabrera will also leverage his diverse expertise in digital, direct and BTL marketing on GlobalHue’s Creative, Interactive, Promotions and Media Leadership to drive fully integrated communications efforts.

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