GfK Names Angelina Villarreal as Head of Multicultural Research

Executive leadership appointment expands service offerings and enhances research capabilities in high growth segments

GfK Custom Research North America has named Angelina Villarreal, Ph.D., as Vice President, Multicultural Research. In this new role, she will partner with other multicultural experts from each of the company’s business units to develop, implement, and measure forward-thinking marketing research strategies for the fast-growing Hispanic, Asian-American and African-American consumer segments. Read More »