Hispanics Leading Geo-Social Usage
Pew Research Center says online Hispanics use location-based services more than any other demographic, as 10 percent of those surveyed had recorded a check-in. That number is noticeably higher than black (5 percent) and white (3 percent) online Americans checking in.
“Ten percent is significantly different; it’s significantly higher compared to five percent,” said Kathryn Zickuhr, Web coordinator at the Washington, DC-based think tank and lead author for the research. “You can say [Hispanics] are more likely to use location-based services than other Internet users…but this area is still in the pretty early and small stages for everyone.”
Zickuhr added, “Among cell phone owners, [Latinos and blacks] are much more likely to take advantage of a wider array of a phone’s data functions when compared to white cell phone users.”
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