General Mills partners with rock band Camila on Música y Sabor campaign
General Mills Inc. today announced its exclusive U.S. partnership with GRAMMY® Award-winning group Camila for the company’s 2014-2015 Musica y Sabor campaign focused on connecting with Hispanic consumers through one of their biggest passion points: music.
“We know that music is integral to Hispanic culture so we are thrilled to announce our partnership with world-class talent Camila. As Camila launches their first album as a duo and kicks off their U.S. concert tour, our partnership will create new touch points for their fans and followers to connect with the group during this exciting time,” said Licia Borges, multicultural marketing senior planner at General Mills.
As part of the partnership, consumers and Camila fans across the U.S. will have several opportunities to connect with the group through free music download codes, branded merchandise, concert ticket giveaways and a chance to win a meet and greet with the band during their 2015 U.S. concert tour. Participating brands include Yoplait, Cheerios, Lucky Charms, Cinnamon Toast Crunch, Nature Valley, Fiber One, Pillsbury, Totino’s and more. Consumers can look for opportunities to win any of these exciting prizes at select retail locations between fall 2014 and summer 2015.
“For Camila it’s an honor to partner with General Mills and we thank them for helping us take our music to places where we never could have imagined,” said Mario Domm, composer, singer and founder of the group Camila.
Camila is a multiplatinum Latin GRAMMY Award-winning Latin pop band with nine No. 1 hit singles in the U.S. and Latin America. Some of their most iconic hits include “Abrazame,” “Mientes,” “Todo Cambio,” and their latest single “Decidiste Dejarme” from their new album Elypse. They were recently nominated for four Latin GRAMMY Awards for Album of the Year, Record of the Year, Song of the Year and Best Contemporary Vocal Album.