Fundacion Azteca America teams up with MALDEF for regional census push

WASHINGTON — Fundacion Azteca America is joining forces with the Mexican-American Legal Defense Fund (MALDEF) for a targeted 2010 Census push that includes the distribution of 40,000 bilingual educational leaflets in Washington DC, San Antonio and Los Angeles.

“We’re coming down to the final stretch of the 2010 Census activities and we want to continue to bring home to our community the importance of this year’s count,” said Luis J. Echarte, Chairman of Fundacion Azteca America and Azteca America Network.

The leaflets include three principal messages about the upcoming count: 1) Important, 2)Safe and 3)Easy; as well as the “Cuentate” or “Be Counted!” slogans that have been used by Fundacion Azteca America and MALDEF in different campaigns, in addition to the official U.S. Census “It’s in our hands” or “Esta en nuestras manos” slogan.

Also included in the information are the local MALDEF Census hotlines in each of the three target markets.

“The 2010 Census will shape the nation for the next decade, determining political representation as well as the availability of important government services.  Being counted is critical to the future progress of the Latino community,” said Thomas A. Saenz, President & General Counsel of MALDEF.

The leaflets will be distributed at places and events with high concentrations of Latino residents, including festivals, conferences, food banks and senior citizen centers, to name a few.