Fresh Cut Names DiálogoPR Agency of Record for PR and word-of-mouth duties
SAN DIEGO, CA– Fresh off a rebranding effort, full service San Diego graphic design firm Fresh Cut has tapped DiálogoPR to develop and implement its public relations strategy. Billings were not disclosed.
Based in San Diego, Fresh Cut provides bold, contemporary designs and interactive experiences for small businesses at affordable rates, customized to meet the needs of each client.
“Fresh Cut understands interactive messaging, which allows us to craft a coordinated, consistent campaign that activates dialogue with the right influencers using the right content in the right venue,” said Richie Matthews, DiálogoPR’s Communications Director. “The timing is right to help take this dynamic brand to the next level by helping to expand their exposure in key market sectors.”
DiálogoPR will facilitate the attainment of Fresh Cut’s PR goals through its proprietary benchmarking, tracking and measurement program. To assess the impact of the program, the agency developed a word-of-mouth equity index. The campaign includes business consumer education in key market sectors on the benefits of Fresh Cut‘s service.