Free Sept. 2 webinar to reveal results of what Hispanic media surveyed say resonates with them for coverage

MIAMI, FL – PR Newswire and Hispanic PR Wire are hosting a free Webinar September 2nd that will review the findings of a Hispanic PR Wire media survey that reveals how to better craft topics and messages that will resonate with Hispanic media.  The results of the survey, which was conducted over a recent 30 day period, provide strategic insights on how organizations can increase their visibility and ROI.

The one hour webinar will take place Wednesday, September 2 at 1 p.m. ET.

During the webinar, you will:

•   Increase your awareness of current trends in Hispanic communication that will enable you to better present your brand messages to the media
•   Learn the do’s and don’ts of outreach to Spanish-language media
•   Obtain guidance on how to make your releases stand out from the crowd
•   Discover the most sought-after topics used by Hispanic media when crafting a story

Moderator:
Manny Ruiz, President, Multicultural Markets, PR Newswire and co-publisher of the Hispanic PR Blog

Panelists:
– Dalia Paratore Salazar, Director, Multicultural Products & Services, PR Newswire
– Fernando del Rincón, Host, Mega TV’s Paparazzi TV Sensacional
– Stephen Chavez, Vice President, Hispanic Marketing, Ketchum Latino

Webinar participants will be eligible to receive discounts of up to 52% off of PR Newswire’s Heritage Month communications packages.

To register click here.

“Hola?!” – Are Hispanic Media Paying Attention?

Findings from a Hispanic PR Wire poll illustrate how to better craft messages that will resonate with Hispanic media.

Wednesday, September 2, 2009

10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 60 minutes

With Hispanic Heritage Month on the horizon, PR Newswire and Hispanic PR Wire are offering you a one-of-a-kind webinar. Having polled a number of media contacts and analyzed a sampling of news releases distributed over the last 30 days, we’re here to share the results of this study and provide strategic insight to help you increase your visibility and ROI.

During this FREE webinar, you will:

•   Increase your awareness of current trends in Hispanic communication that will enable you to better present your brand messages to the media

•   Learn the do’s and don’ts of outreach to Spanish-language media

•   Obtain guidance on how to make your releases stand out from the crowd

•   Discover the most sought-after topics used by Hispanic media when crafting a story

Moderator:

Cristy Clavijo-Kish, Senior Vice President, Multicultural Markets, PR Newswire

Panelists:

Dalia Paratore Salazar, Director, Multicultural Products & Services, PR Newswire

Fernando del Rincón, Host, Mega TV’s Paparazzi TV Sensacional

Stephen Chavez, Vice President, Hispanic Marketing, Ketchum Latino

Register for this webinar and you’ll be eligible to receive discounts of up to 52% with our Hispanic Heritage Month communications packages.

Interested in taking advantage of these savings today? Click here.