Forrester: Online Spend To Rise 16% This Holiday
While overall spending forecasts for the looming season are mostly lukewarm, Forrester is predicting a handsome holiday for e-commerce, with sales expected to jump 16% to $52 billion.
The report, written by analyst Sucharita Mulpuru, says that consumers continue to shift more of their purchases online, with 37% of survey respondents planning to make an online purchase, up from 30% last year. And the Cambridge, Mass.-based consulting firm says that in November and December, online shoppers are likely to spend $338 this year, up from $303 in 2009. Read More »