Former Telemundo Station Group exec joins 4INFO as CRO
4INFO, a fast-growing technology company attempting to solve the challenge of mobile attribution for national brand advertisers, today announced Dave Matthews has joined the company as Chief Revenue Officer. Formerly with LSN Mobile as Senior Vice President of Marketing & Advertising Partnerships, Matthews brings his demonstrated success driving multi-million dollar growth to 4INFO where he will lead the direct and channel sales teams to optimize operational processes to drive revenue growth, profitability and market share. Matthews will be based out of 4INFO’s New York City office located on Madison Avenue.
Prior to joining LSN Mobile, Matthews created the Strategic Marketing Partnerships division for NBC Universal-Telemundo Station Group – where he worked with advertisers and agencies across the U.S. and Mexico – leading the division to exponential sales growth, profitability and market share. That division became the “Gold Standard” and Matthews duplicated that success when he designed and launched the sales marketing, local business development, mobile, internet and client partnership divisions.
“Dave Matthews is one of the industry’s great talents with an impressive record building partnerships and operational initiatives to maximize profitability and market share,” said Tim Jenkins, CEO of 4INFO. “His experience working with respected media companies at the forefront of digital advertising to achieve sustainable and scalable results will be instrumental in continuing 4INFO’s exponential growth.”
With more than 25 years of experience in media marketing, Matthews has held several high-level positions in the industry at AdLink Media, WorldLink Media Sales, and Inktel Direct, Univision Communications and Katz Media Corporation.
“There’s no question 4INFO is the innovative pioneer in bringing mobile advertising out of an experimental status and placing it squarely into the mainstream with other measurable media to enable true audience targeting at scale for national brands,” said Matthews. “It’s definitely the right time to take this exciting opportunity to invest my expertise driving multi-million dollar growth for large media companies to accelerate 4INFO’s strategic operational and revenue initiatives as the company is poised for its next stage of development.”
Matthews has been recognized with a litany of sales awards throughout his career. In addition, he is often featured as an expert in media and trade publications and has been a frequent and sought-after speaker on sales strategy and market share growth in highly complex and competitive industries, lecturing across the country at major conferences and events.
Matthews’ industry leadership includes membership in the Mobile Marketing Association, Direct Marketing Association, IAB’s Mobile Marketing Center of Excellence (local co-chair), American Marketing Association, Directo Hispanic Marketing Board, The Executive Media Council of Advisors, Business Development Institute, Multicultural Marketing Experts and the American History Media (founding manager and board member). Matthews is an associate board member for the Ronald McDonald House of New York. Matthews graduated from the University of Rhode Island with a Bachelor’s degree in business administration.