For the first time, DishLATINO and Cinelatino confirmed as presenting sponsors of the 2017 Hispanicize Tecla Awards
Hispanicize Media Group (HMG) announced today that DishLATINO and Cinelatino will be this year’s presenting sponsors of the 2017 Tecla Awards (www.TeclaAwards.com), which will be co-hosted by el Pulso Mashable’s Christian Acosta and Emmy Award-winning entertainment industry influencer Pili Montilla.
Named after the Spanish-language word for an individual key on a keyboard, the annual Hispanicize Tecla Awards honors excellence in U.S. Latino online video, blogging, social media and those who create it. As co-presenting sponsors, the brands will be highlighting DishLATINO’s new ‘Sigue Haciéndola’ campaign which will also be featured at the conference’s inaugural CMO Summit and throughout their various activations during Hispanicize Week.
‘Sigue Haciéndola‘ (which translates “keep pressing on”) is a comprehensive campaign recognizing and celebrating U.S. Hispanics, from their cultural heritage to the values, dreams, and even challenges that inspire them to keep moving forward. Latin Grammy Best New Artist Nominees, Periko & Jessi León, will be performing the song they created for the campaign at the 2017 Tecla Awards.
Joining Periko & Jessi León will be several surprise music acts and a line-up of top Latino and multicultural digital content creators who will present the various categories of the Tecla Awards. Previous year’s performers include musical powerhouses, Chino y Nacho and Wisin. The categories and finalists of the 2017 Tecla Awards can be found HERE.
“The goal of Sigue Haciéndola is to celebrate the can-do spirit of Latinos from all walks of life who are making it across the U.S.,” said Alfredo Rodriguez, vice president of DishLATINO. “Sponsoring the Tecla Awards allows us to recognize people who embody the campaign through their hard work, innovation, and leadership in the field, and we look forward to honoring their success.”
“As the leading Spanish-language movie channel, Cinelatino is proud to showcase the diverse stories, cultures, and traditions of Latinos that enrich our nation’s tapestry. We are thrilled to partner with DishLATINO to present the Tecla Awards and honor talented individuals for their contributions within the industry,” said James M. McNamara, Vice Chairman of Hemisphere Media Group, Inc., Cinelatino’s parent company.
“The Sigue Haciéndola campaign’s mission of celebrating and honoring excellence of all kinds in the U.S. Hispanic community aligns perfectly with not only the Tecla Awards, but also Hispanicize Week in general. Each year, we aim to reach higher to recognize exceptional people and companies, and we couldn’t be more pleased to have DishLATINO and Cinelatino as our partners this year,” said Cristy Clavijo-Kish, Hispanicize Media Group Chief Development Officer and Tecla Awards Chair.
About The Tecla Awards
All nominations submitted during the public nominations phase were considered and reviewed by Hispanicize Media Group partners and the Hispanicize National Advisory Board who together determined the finalists for each category. The actual winners of the 3rd Annual Hispanicize Tecla Awards will be determined by The Teclas Gold Academy, a panel of judges consisting of marketing, PR and social media executives, creators, and other experts in the digital media industry. Winners will be revealed the night of April 6th, 2017 during the Tecla Awards ceremony, which will be streamed live from Miami for viewers worldwide.
Tecla Award Sponsors
Sponsorships for the Tecla Awards are available by contacting TeclaAwards@hispanicize.com.
Overall, Hispanicize 2017 Week will feature more than 200+ speakers in 100+ sessions, workshops, fireside chats and keynotes and a private concert by Latin super star Juanes. Hispanicize 2017 also includes the 2nd annual DiMe Summit, the 4th annual Positive Impact Awards gala, and the 3rd annual Tecla Awards. See the official preview video of Hispanicize 2017 here: https://www.youtube.com/watch?v=2c-oWnYBM0c.
Among the most prominent items on the national advisory board’s agenda are judging the national Latino Influencer Awards for excellence in digital content creation, marketing and cultural influence, the Positive Impact Awards, the evolution of the Hispanicize Music Festival, the creation of the first Hispanic Journalist Showcase for Spanish-speaking journalists and the Hispanicize Film Showcase.
(See the Hispanicize 2017 preview video here: https://www.youtube.com/watch?v=2c-oWnYBM0c).
Hispanicize 2017 is expected to attract more than 3,000 attendees from the fields of social media, journalism, marketing, music, film and entrepreneurship.