Breaking News: First Latina nominated to lead Public Relations Society of America

NEW YORK, NY – Rosanna Fiske, APR, who is a public relations and advertising professor at Florida International University (FIU), has been nominated as the 2011 chair and CEO of the Public Relations Society of America (PRSA), the world’s largest professional organization for public relations. Rosanna Fiske, APR

PRSA’s 21-member Nominating Committee, at a meeting held Aug. 1-2, in Chicago, selected Fiske as the Society’s 2010 chair-elect. Fiske is also graduate coordinator of FIU’s Global Strategic Communications master’s program in the School of Journalism and Mass Communication.

“Leading PRSA and our more than 32,000 professional and student members is an honor and a great opportunity, ” Fiske said.  “Even through these difficult economic times, we remain committed to our mission — advancing the profession and the professional.  My goal is to empower our volunteers and the public relations profession to foster a culture based on value, opportunity, advocacy and diversity.”

Fiske, who would ascend to the position of chair and CEO in 2011, is one of eight individuals nominated to fill vacancies on PRSA’s Board of Directors next year. The full slate of candidates must be approved by PRSA’s assembly delegates at the annual meeting of the National Assembly, which takes place this year on Nov. 7, at the PRSA International Conference in San Diego.

Prior to joining FIU, Fiske held senior communications, marketing and management positions in agency and corporate settings, where she specialized in financial, corporate and executive communications. She has overseen domestic and international public relations programs for a number of leading corporations, including Charles Schwab & Co., MTV Networks, American Airlines, MCI, Anheuser-Busch Companies and Wells Fargo Bank.

Fiske previously served on the PRSA board as a director from 2004 to 2006, and as treasurer in 2008. She was the first Hispanic woman elected as PRSA’s Miami Chapter president, and has served on the University of Florida’s Business Advisory Council, the Global Alliance for Public Relations and Communications Management, Women in International Trade and the National Hispanic Scholarship Fund.