#FestivalPeople goes viral, generating over a billion impressions on social media
The sights and sounds of the 3rd annual Festival PEOPLE en Espanol reverberated around the world; with the event’s hashtag #FestivalPeople going viral and generating more than a billion social media impressions leading up to the start of Hispanic Heritage Month.
“The 3rd annual Festival People en Espanol delivered a universal message of inspiration, personal empowerment and cultural pride to Latinos around the world,” says Monique Manso, publisher, People en Espanol. “Through exciting live performances, powerful conversations and focused community engagement, this year’s Festival People en Espanol was a unique celebration of our heritage and a powerful testament to the brand’s connection to community.”
Garnering rave reviews from fans and media alike, the two-day Festival took place in San Antonio, TX over Labor Day weekend (August 30-31) and focused on empowering youth through the theme “Inspiring the Next Generation.” According to Latin Post – the “…Festival made its mark on San Antonio this weekend”! Over two full days, Festival PEOPLE en Espanol offered fun, interactive activities for families, youth empowerment programs, free giveaways, and exclusive access to the latest debuts of top television shows, telenovelas and movies.
The Festival’s expanded, free daytime events featured twice as many celebrities, double the amount of meet & greets and nearly double the number of performers as compared to last year. The Festival PEOPLE en Espanol line-up of more than 30 celebrities and influencers included: Saul Canelo Alvarez, Don Francisco, Bishop T.D. Jakes, Congressman Joaquin Castro, Ana Maria Polo, Henry Cisneros, Mariachi Vargas Extravaganza, Isabel Sanchez, Dr. Juan Rivera, Mane de la Parra, Priscila Angel, Gabriel Coronel,Genesis Rodriguez, Miguel Arteta, Maite Perroni, Chris Perez, DJ Ernie D, Matt Hunter, Rosie Castro, Julian Gil, Las Fenix, Blue Demon Jr., Maria Marin, Myrka Dellanos, Eduardo Verastegui, Edith Gonzalez and Jaci Velasquez. Festival PEOPLE en Espanol’s ‘Chicas Poderosas’ concert powered by Disney was a highlight of the weekend on Saturday night – featuring energetic performances by pop singing sensations Zendaya and Becky G. A slate of star-studded youth empowerment programs took place on Sunday offering intimate access to the industry’s top teen performers Becky G., Zendaya and Leslie Grace, who each shared their groundbreaking journeys and offered words of advice for overcoming obstacles and achieving success. Plus, Las Fenix, Leslie Grace, Matt Hunter and Miguelito performed.
More than just a weekend of celebrities and concerts, organizers of Festival PEOPLE en Espanol reached beyond the walls of Henry B. Gonzalez Convention Center to empower San Antonio’s youth; bringing the Festival’s theme of “Inspiring the Next Generation” to life at three local San Antonio schools.
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