Fender® Factory in Ensenada, Mexico Celebrates Silver Anniversary

FMIC Senior Vice President of Global Manufacturing, Sergio Villanueva; FMIC Chief Operating Officer, Jim Druckrey, and Fender Mexico Vice President of Manufacturing, Jorge Ortega, with members of Norteño band Intocable.

Fender Musical Instruments Corporation (FMIC) celebrated the 25th anniversary of its factory in Ensenada, Baja California, Mexico, on Friday, July 20. “We are very proud to have reached such a significant milestone,” said Sergio Villanueva, senior vice president, global manufacturing, for Fender Musical Instruments Corporation. “The level of craftsmanship produced in this factory is a testament to its success.” More than 1000 guests, including local dignitaries, company executives and factory employees, commemorated the facility’s 25-year anniversary with spectacular fireworks displays, live mariachi music, performances by Escuelita Fender, Grupo Fandango, and the popular Norteño band Intocable.