Facebook’s Diversification Drives Continued Growth
Site evolves into all-purpose web destination for messaging, video-sharing, gaming and more
Facebook, the largest social network in the US as well as the world, has been adding members at a rapid clip for the past two years. While that growth will moderate now that the social network is reaching a saturation point among many age groups, it will continue to gain audience for the foreseeable future.
eMarketer estimates that 132.5 million people in the US will be users of Facebook this year; by 2013, that number will increase to 152.1 million.
“Facebook’s recent successes—and its future prospects—are intrinsically connected with the site’s diversification,” said Paul Verna, eMarketer senior analyst and author of the new report, “Facebook Users: The Juggernaut Rolls On.” “What started out as a pure-play social network has evolved into an all-purpose destination that is beginning to replace email, instant messaging, video sharing, gaming and other activities that were otherwise scattered across unconnected venues.” Read More »