Engaging Spanish-speaking Consumers through Social Media – the March of Dimes Way
BY ERIC DIAZ
Principal, DK Web Consulting
After years of fielding thousands of phone calls and emails from Spanish speaking mothers and parents to be, the March of Dimes realized the necessity to expand their outreach efforts. And while reports are now streaming in bearing statistics about how much more active Hispanics are on social media, it seems that the March of Dimes knew all along.
The March of Dimes launched its Spanish-language site, nacersano.org, in 2004 as a response to the deficiency of trusted and accurate health information among Spanish-speaking women and their families. Read More »
