Leading the Future of Electronics in the Multicultural Marketplace

Our Spring 2011 national online multicultural consumer data shows that Latinos and other emerging minorities are not only leading in online presence with blogs and websites, but also in their use of gadgets that reflect the future of communications.

To my surprise Hispanics who responded in English lead both in their current ownership of electronic book readers and electronic tablets. Those who responded in Spanish are the most aspirational indicating they plan to have one of each within next year. In general, all minority groups have a higher incidence of current ownership and of the aspiration to own these devices.

Read the entire article at the blog of Dr. Felipe Korzenny.