Personal Branding Interview: Eduardo Porter

Today, I spoke to Eduardo Porter, who is the author of The Price of Everything: Solving The Mystery Of Why We Pay What We Do. Eduardo writes about business, economics, and many other matters as a member of the New York Times editorial board. In this interview, Eduardo talks about how price impacts everything that we do, even branding!

Eduardo Porter is the author of The Price of Everything: Solving The Mystery Of Why We Pay What We Do. Eduardo writes about business, economics, and many other matters as a member of the New York Times editorial board. He has also worked as a journalist in Mexico City, Tokyo, London, São Paulo, and Los Angeles. He was the editor of the Brazilian edition of América Economía and covered the Hispanic population of the United States for The Wall Street Journal. He lives in New York.

Read the entire article at PersonalBrandingBlog.com.