Edelman beats digital shops in review to become VW social media AOR
Volkswagen (VW) named Edelman its social media AOR, following a competitive review with a number of digital and creative shops. Sources confirmed that the account represents a three-year relationship with an annual budget of over one million dollars.
Edelman won the PR AOR business in January, and IPG’s Deutsch, which handles Volkswagen’s marketing, is said to have supported the agency throughout the pitch process.
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