Nestle Pure Life Water Launches “Echale Agua a Tu Vida”
Cristina Saralegui, leading Latina role model and international TV personality, hosted a special event to unveil a newly refurbished field benefiting youth in South Los Angeles
Nestle Waters North America launched “Echale Agua a Tu Vida”, a national initiative to continue Nestle Pure Life’s brand platform of educating Latina mothers on the importance of healthy hydration and active lifestyles. This year’s campaign extends the messaging through a partnership with the U.S. Soccer Foundation’s Passback Tour and free soccer instruction that emphasizes the importance of healthy lifestyles.
On Saturday, Cristina Saralegui, longtime brand spokesperson and supporter of healthy habits hosted a special event to unveil a newly refurbished field benefiting the Watts-Willowbrook Boys & Girls Club in South Los Angeles. Approximately two hundred boys and girls ages 5-12 participated in soccer clinics between the hours of 9AM – 12:00PM.
In partnership with the U.S. Soccer Foundation’s Passback Tour, the “Echale Agua a Tu Vida” initiative has come to life through a series of interactive and educational soccer clinics for kids ages 5-12 scheduled through October in key Hispanic markets including: Miami, Los Angeles, Newark, Houston, Dallas, Las Vegas, Washington D.C., Chicago and Phoenix.
The integrated bilingual marketing campaign features local market radio buys, in-store retail POS and parking lot events with mini soccer clinic setups, and community partnership marketing in collaboration with the U.S. Soccer Foundation. The national “Echale Agua a Tu Vida” sweepstakes is promoted online at www.echaleaguaatuvida.com where consumers can also find details regarding the Passback Tour. The Nestle en Espanol Facebook page features the soccer tour calendar and photos from in-market soccer clinics and gives consumers an opportunity to enter to win a grand prize that includes a healthy family stay-cation for up to four family members.