Downy’s CSR initiative includes partnership with Hispanic soap star Leticia Calderon, Latina organization Las Comadres, and Children’s Miracle Network hospitals
MIAMI, FL - Downy fabric softener’s “Touch of Comfor” program has partnered with Quilt for Kids, Inc., Las Comadres international, and soap star Leticia Calderon for an aggressive CSR initiative that includes distribution of more than 100 hand-made quilts for kids nationwide that are part of the Children’s Miracle Network Hospitals .
Downy has partnered with Las Comadres – an international organization of Latinas with networks in more than 90 cities and 12,000 members — to participate in the brand’s pledge to deliver 10,000 quilts to children. Soap opera star and mother of two Leticia Calderon initiated the program Feb. 24 with a visit to Miami Children’s Hospital.
Miami, Houston, San Antonio, Los Angeles and New York, with Comadres
in more cities working on individual projects.
“Our Comadres are nurturers and this program is a great opportunity
for us to give back to the community we love, and engage Latinas who
we know are looking for ways to connect with charities that matter and
that make a difference in children’s lives,” said Nora de Hoyos
Comstock, president of Las Comadres.
To date, Quilts for Kids, Inc. has distributed more than 60,000 quilts worldwide and has more than 50 chapters across the nation.
“This program is close to our hearts and we want to do our part to help Quilts for Kids provide personal, volunteer-made quilts to children being treated at hospitals around the nation,” said Marc Villegas, brand manager for Downy