DLB Group Worldwide Named AOR for Hasbro Latin America
DLB Group Worldwide is pleased to announce the addition of international toy company Hasbro to its client roster. Following a competition among 10 advertising firms, Hasbro elected DLB Group as its advertising agency starting in 2011.
DLB Group will design, maintain and host Hasbro’s interactive online campaigns, targeting Latin American countries including Venezuela, Peru, Argentina, Guatemala, Panamá, Costa Rica, Honduras, Ecuador, El Salvador, Colombia, Dominican Republic, Puerto Rico, Chile, Mexico and Brazil. Its first online promotion for the toy company, Navidad Hasbro (Christmas Hasbro), will promote five toy catalogues (Boys, Girls, Preschool, Babies and Games) featuring photos, descriptions and TV ads. Since its launch, the website has already had an average of 10,000 daily visits, a database of 20,000 users and over 30,000 Christmas letters submitted.