Diversify Your Audience While Leveraging Local, Multicultural & Ethnic Media
As a co-founder of Cine+Mas SF, I direct the marketing and public relations campaign and consider diversity the key to our message.
In September of 2010, Cine+Mas SF presented the San Francisco Latino Film Festival. The program rolled out in theaters, museums and cultural centers throughout the San Francisco Bay Area spanning five cities over 10 days. I manage our publicity plan as the films are programmed. Undertow/ Contracorriente, our pre festival film, was a last minute opportunity that had secured a huge interest and following already from entertainment and gay and lesbian media. This year I wanted to grow our audience by developing deeper community sponsorships with the city, Bay Area film festivals and societies.
Read the entire article at PRSA Diversity Today.