Discovery U.S. Hispanic portfolio delivers highest ratings year on record in 2015
Discovery U.S. Hispanic, a division of Discovery Communications, yesterday announced 2015 audience figures, reporting the highest-rated year for its portfolio of networks for the second consecutive year. According to Nielsen data, Discovery’s U.S. Hispanic channels grew by 4% from the previous year in the core demo of adults 18-49 during primetime, confirming the popularity of Discovery en Español and Discovery Familia among Hispanic viewers in the United States. Boosted by the success of series such as Texas Trocas, Mexicánicos, Alaska:
La Última Frontera, and Supervivencia al Desnudo, Discovery en Español attained high rankings throughout the year closing 2015 as #1 on Thursday nights “Jueves de Aventura” among Spanish-language pay-TV networks for P18-49 and #2 on Mondays “Lunes de Motores” among persons, men and women 18-49 Discovery Familia registered its fourth year of consecutive growth, achieving double-digit increases among W18-49 (up 40%) and P18-49 (up 44%). “The consecutive ratings success of our portfolio confirms the effectiveness of our content strategy, which has carved an important place among Latino viewers,” said Angela Recio Sondon, Discovery U.S. Hispanic’s Vice President of Content. “We are thrilled to see our viewers continuing to increasingly choose our networks as top destinations for their entertainment.” Discovery en Español also ranked as the #1 non-sports Spanish language cable channel Monday-Friday in the 10pm time slot among P18-49 and maintained its leadership as the #1 Spanish-language pay-TV network in late prime time among P18-49. In 2015 Discovery en Español also outperformed broadcast networks such as MundoMax and Azteca Monday-Sunday in prime time among P18-49. Discovery Familia achieved double-digit growth in all week nights year-on-year, driven by the popularity of titles such as Kilos Mortales, Adivina el Diagnóstico, Nacimientos Asombrosos, Desafío Fashionista and Emergencias Sexuales. The channel ended 2015 as #4 among all Spanish-language cable networks in the demographic of women aged 18-49.