Discovery U.S. Hispanic brings fresh new content and multi-platform opportunities to the 2017-18 Upfront with new branded content offerings, virtual reality and all new original series
Discovery U.S. Hispanic’s networks, Discovery en Español, the #1 factual network on Spanish-language PayTV, and lifestyle focused network, Discovery Familia, have announced a multitude of Upfront opportunities for advertisers across linear, digital, social, and virtual reality platforms. With a distribution of 11.7 M cumulative subscribers, Discovery en Español and Discovery Familia are premiering more than 1,000 hours of content for television and its digital platforms. The networks are the go-to destination for advertisers wanting to reach discerning consumers targeting the growing audience of Hispanic viewers.
“At Discovery U.S. Hispanic, we are curating and creating highly engaging and enjoyable viewing experiences tailored specifically for today’s Latino audiences,” said Allan Navarrete, executive vice president, head of distribution and GM for Discovery U.S. Hispanic. “Our 2017/2018 Upfront offerings reflect the dynamic nature of our viewers and the entertainment content that they want as part of their lives on whatever screen they choose.”
Discovery en Español will feature exciting new series in its most popular genres including Automotive, Sports, Adventure, Investigation, and Entrepreneurial. Among others, a few notable series include: Al estilo Alex Vega, which follows visionary Miami-based custom car artist Alex Vega and his team as they create custom dream cars for the rich and famous. Apadrinados follows the stories of Latino-owned businesses as they strive to reach the next level of success.
Discovery Familia will bring viewers the best in food, family, fashion, home and more this Upfront season. Series to note include: La diosa del pelo, which profiles Christina Oliva as she expands her Staten Island-based hair extension empire into the hyper- competitive Manhattan salon environment. Amor a ciegas offers a surprising new twist on the dating show format and No te lo pongas: México brings the ‘What Not to Wear’ makeover experience to México.
Beginning in July 2017, Discovery U.S. Hispanic will launch two new TVE apps, Discovery en Español Go and Discovery Familia Go, which are designed to create an exciting and engaging viewer experience. The two apps will make catch-up viewing and binge watching even more entertaining.
In addition, Discovery U.S. Hispanic will build on its strategic partnership with VIX, a social media company that creates curious content that entertains and adds value to the life of 2 out of 3 millennials on Facebook in the U.S. every day. Through this partnership, Discovery U.S. Hispanic can engage more viewers across more screens than ever before and provide improved access to a new and exciting range of Discovery content, while attracting millennials and other young passionate enthusiasts who advertisers want to reach. Discovery U.S. Hispanic and VIX will work with clients to develop custom and branded digital content that utilizes Discovery’s franchises to enhance linear buys.
This Upfront season, Discovery U.S. Hispanic is introducing Discovery Engage, Discovery Communications’ data management and analytics platform that utilizes optimization and measurement beyond age and gender to deliver greater effectiveness and impact for client’s ads in both Spanish and English. Unlike many other data products in the market, Discovery Engage leverages the company’s access to set-top box data, providing advertisers with a true return on Hispanic investment measurement.
Discovery U.S. Hispanic is also leveraging Discovery Communications’ leadership position in Virtual Reality and 360-degree video development, available on the Discovery VR app that has 3.7 million downloads and over 130M VR streams across multiple platforms. Advertisers targeting Hispanics can now take advantage of this immersive content with custom ads and integration into custom VR content via the app and across all of Discovery U.S. Hispanic’s digital and social platforms.
“Discovery U.S. Hispanic has always been on the forefront of offering high quality, differentiated content not found anywhere else in Hispanic media,” said David Tardio, Vice President of Ad Sales and Sales Marketing, Discovery U.S. Hispanic. “Through the robust collection of new ad sales products, we are now able to connect marketers with our valuable and highly engaged Hispanic fans across all platforms.”