Discovery Familia partners with affiliates in marketing tour to target U.S. Hispanics
Discovery Familia, the #1 network among Hispanic children ages 2-5 in the U.S., announced today the launch of a marketing campaign, “Es Para Ti” (in English “Is For You”), an experiential tour that will travel to key Hispanic markets offering interactive and hands-on activities for moms and kids alike. The tour, co-branded with affiliate partners, had its first official stop at the National Council of La Raza (NCLR) Conference, which took place in New Orleans, Louisiana, from July 20 to 22.
“We want to offer our affiliate partners the opportunity to engage with their Hispanic consumers through a high quality brand like Discovery Familia — the only Spanish channel focusing on Hispanic moms and their preschoolers that resonates with Hispanic families,” said Courtney Menzel, SVP of Domestic Distribution, Discovery Communications.
Over the next several months, the “Es Para Ti” Tour will visit a number of key Hispanic communities around the country. Through a family-friendly environment it will offer participants, mainly Hispanic moms and kids, the opportunity to participate in different activities, including Artzooka! prizing, spa giveaways, photo shoots, interactive games and special appearances by DOKI, the network’s popular animated character.
Each event will be fully integrated and co-branded with an affiliate partner. The above mentioned kick-off at NCLR took place in partnership with Cox Communications who will also be participating in “Fiesta Las Vegas” on September 14th in Las Vegas, Nevada. The network also partnered with Comcast for “Fiesta del Sol” in Chicago from July 27-28th and will partner for “Festival del Verano” in San Jose, California on September 29th and “Junta Hispana”, in Houston, Texas on November 10th. On November 3rd, the network will participate at “Fall Fiesta” in Orlando in partnership with Brighthouse Networks. Additional partners and markets will be announced shortly.