Discovery Familia launches Hispanic health and well-being campaign
Discovery Familia launches CAMINO AL BIENESTAR, a year-round initiative offering resources and advice about a variety of health and well-being topics, including prevention, alternative medicine, nutrition and physical activities.
CAMINO AL BIENESTAR is designed to target a specific health topic each month. Prenatal care, skin care, breast cancer, men’s health, fertility and mental health are among the areas that will be covered this year. Each topic will be showcased in Discovery Familia programming, in informative capsules presented by Dr. Selene Velasco (the network’s health expert), on the specially created microsite caminoalbienestar.com as well as the channel’s Facebook page: facebook.com/discoveryfamilia.
“Health and wellness are not a destination but a journey full of possibilities and the CAMINO AL BIENESTAR campaign offers timely, objective information across a wide spectrum of physical and emotional health issues,” said Dr. Selene Velasco. “For those who are just setting out on the journey, we offer a starting point toward a more healthy and active lifestyle and for those who are already on their way, we provide a platform for sharing personal experiences.”
In February, the campaign will focus on heart disease, which continues to affect a disproportionate number of Hispanic women. The network is again joining forces with The Heart Truth®, a program of the National Heart, Lung, and Blood Institute (NHLBI) to raise awareness and educate women about heart disease and its risk factors. As a result of this collaboration, specific information on heart health and useful facts and tips will be included in the previously mentioned microsite.
In connection with this initiative, Discovery Familia will also premiere COMIDAS CURATIVAS, a series hosted by diet and nutrition experts that explores the healing properties of certain foods. The show airs Saturdays at 10PM E/P.