DIRECTV and Latinum Network to co-host day-long session on reaching bicultural Hispanics
Latinum Network and DIRECTV will co-host a second day-long session of the Fall 2014 Executive Roundtable series in El Segundo, CA on December 4th, with a welcome reception at the Univision Atrium in Los Angeles the evening of December 3rd. Representatives from 25 Latinum Network corporate member companies will be in attendance, including Bar-S, Bush Brothers, Domino’s, Disney and Disney ABC Television Group.
“Bicultural Hispanics and other multicultural segments are redefining and leading American mainstream culture,” said David Wellisch, managing partner and co-founder of Latinum Network. “Our Fall 2014 Executive Roundtables are focused on new insights around language—how it is used functionally and emotionally, how parents are envisioning a bilingual future, and how marketers can better reach bicultural Hispanics with specific case examples. We also have a special joint presentation with member Discovery Networks US Hispanic Group, about tackling the stereotypes around Hispanic men.”
Winning With Biculturals agenda topics include:
- The power, tensions and influence of bilinguals
- Adaptive language strategies for 2015 and beyond
- Tackling the stereotypes around Hispanic men: How biculturalism and millennial values are changing a segment
“DIRECTV looks forward to co-hosting our peers with the Latinum Network, as we take an even closer look at how to better serve the bicultural community,” said Karla Sustatita, Director Hispanic Segment DIRECTV.