Harnessing the Value of the Digital News Audience
For publishers and for marketers
The internet’s popularity as a news source is indisputable, and the number of people who go online to find their news on a daily basis is still growing.
In mid-2010, only 9% of respondents got their news exclusively through digital channels, compared with 39% who used only traditional media, according to the Pew Research Center for the People & the Press. However, 36% said they used both digital and traditional media on a daily basis. Read More »
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