Digital Media Company, RAZE, Nabs PromaxBDA’s Game Changer Award as Cultural Innovator
RAZE, the Hispanic digital media and production company founded by “Modern Family” star Sofia Vergara and seasoned industry leaders Emiliano Calemzuk and Luis Balaguer, was the recipient of the first-ever PromaxBDA Latin America’s “Game Changer Award.” The special award recognizes cultural innovators who, through the development of new technologies, applications, or business models, are transforming the business of entertainment marketing. Co-founder and CEO Emiliano Calemzuk received the award during a ceremony held November 8th at the New World Center in Miami.
“We are honored to receive such a prestigious recognition,” said Calemzuk. “Latinos represent the fastest-growing segment of the US population and are perhaps the most desirable demographic for brands looking to reach new audiences, yet they are heavily under-represented in the media. At Raze we aim to be the premier destination for millennials who are seeking content in alternative platforms, that appeals to them culturally and is reflective of their own experiences.”
Founded in January 2017, RAZE is a modern digital media company custom-built to create and distribute a unique platform of genre-defining, franchisable premium programming and experiences targeting underserved acculturated Bilingual Latino users that consume video stories on their phones with a hearty appetite. The company is utilizing its strategic partnerships to produce a hub for fresh content that appeal to this demographic as well as Latin-centered content for advertisers to harness the emergence of direct talent relationships with their fans through social media. They launched the mobile and social-first storytelling platform, RAZE TV, in June 2017.
RAZE TV targets Latino millennials and features a high quality, original programming mix of news, humor, lifestyle, fiction, and sports. Its talent roster comprises celebrities, influencers and YouTubers stars such as Sebastian Villalobos, Caeli, Luisa Fernanda W, Juana Martinez, Mario Ruiz, Juan Pablo Jaramillo, Paula Galindo (aka Pautips), Miranda Ibañez, Juan Manuel Barrientos (aka Juanma el Cielo) and Bullysteria, amongst others. Together, their talent roster reaches approximately 500 million followers across all platforms.
“Raze doesn’t feel like just another brand but more like a real person”, said Rafael Sandor, chief creative officer. It’s natural and personal, playful and honest. Our audience can feel that behind the brand is a great group of people working hard to bring them the best content.”
Founded by Sofia Vergara, Luis Balaguer and Emiliano Calemzuk, RAZE is a mobile and social-first entertainment platform & premium production company serving an ever-evolving and increasingly diverse community of bicultural Latinos whose lifestyles are defining the mainstream across several key demographics. Through its strategic partnerships RAZE creates and distributes genre-defining, franchisable premium programming, advertising content and experiences across multiple platforms, including O&O channels, as well as through third party traditional and new media broadcast and publishing outlets. To experience RAZE, please visit: www.RAZE.TV or connect via social through: Facebook, Twitter, Instagram and YouTube at @razeofficial.
Please click below to access the photos:
Caption Photo 1: RAZE’s Co-Founder and CEO Emiliano Calemzuk receives the PromaxBDA Latin America’s “Game Changer Award” during a ceremony held November 8th at the New World Center in Miami, FL.
Caption Photo 2: From left to right: Roxanne Vargas, host of “6 in the Mix” on NBC-owned WTVJ, interviews RAZE’s Co-Founder and CEO Emiliano Calemzuk and Chief Creative Officer Rafael Sandor during a keynote session on November 8th at the New World Center in Miami, FL.
Photo Credit: Raze