Digital Divide: Segregation Is Alive & Well in Social Media

Are Trend Watchers Even Aware of How Much They Don’t Know

“We still have a pretty segregated set of experiences…those often writing about Twitter for a mainstream audience also tend to reflect the networks that they see.” –Baratunde Thurston Director of Digital, The Onion, to ABC News

As marketers continue to drop traditional ethnic media and scramble to create the “ultimate cross-cultural digital experience and platform,” one should take note of America’s behavior on the web. Youth are everywhere on the web. But ethnic Internet users, both younger and older, are “congregating in spaces where there are people like them, or where they feel comfortable bringing people like them,” says Ebele Mora, a millennial, and Chief Financial Officer of TUV Media.

Read the entire article at Ad Age.