Delta Launches Spanish Language Twitter Channel Dedicated to Customer Support
Delta Air Lines has launched @DeltaAssist_ES, a new Spanish-language customer service Twitter channel. The new service, initially launched as a pilot program, will complement @DeltaAssist, which provides real-time customer support before, during and after travel IN ENGLISH.
“Spanish speakers account for a significant portion of the growth in social media, and the launch of @DeltaAssist_ES will support their increasing desire to communicate with us via Twitter,” said Nicolas Ferri, Delta’s vice president – Latin America and Caribbean. “Twitter adds transparency to customer concerns, allows us to mitigate issues before they escalate, and has become a valuable channel for positive customer feedback.”
The channel, staffed by three Spanish-speaking agents, will operate from 9 a.m. to 7 p.m. EST Monday through Friday. Customers can access @DeltaAssist_ES at twitter.com/DeltaAssist_ES.