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Dariany Santana joins NAMAD and IHS Automotive to kick off inaugural Diversity Volume Leadership Awards

The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive  will be joined by actress, model and TV personality Dariany Santana to kick off the first 2016 Diversity Volume Leadership Awards (DVL Awards) preceding the North American International Auto Show.

Dariany Santana will leverage her talent and TV correspondent experience to serve as a celebrity host for the Diversity Volume Leadership Awards. As the host, Santana will honor and give recognition to nominees that are driving sales with multicultural consumers. In addition to having over 10 years of on-camera and hosting experience, Santana also runs her own blog and co-runs a Cuban café. She is an influencer, a leader and entrepreneur. She also has a passion for providing relevant content for multicultural audiences.

The Diversity Volume Leadership Awards will precede the North American International Auto Show on Sunday, January 10, 2016. The invitation-only awards program, reception and dinner will take place from 5:00 p.m.8:00 p.m. in Room 410-A at Cobo Center inDetroit.

One of the premier industry events, the DVL Awards will annually celebrate segment leaders. It is the only event of its kind focused on multicultural automotive buyers.

Of the top industry honors presented to automotive manufacturers, nominees for the DVL Awards have demonstrated the highest new vehicle registrations with ethnic, women and millennial consumers. New vehicle registration data from IHS Automotive has been used to determine the nominees based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 throughSeptember 2015). This year’s awards are based on an analysis of more than 13 million personal new vehicle registrations.

 

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