Corona Light Ditches the Beach in New Spot
La Comunidad Effort Goes for More Urban Feel as Beer Brand Looks to Stand Apart From Surf-Loving Sibling Extra
The U.S. importer of Corona Extra and Corona Light is speeding its retreat from the beach, debuting a TV ad this week for Corona Light that for the first time has no sign of the shore. No bathing suits. No umbrellas. Not even a passing ocean breeze.
Indeed, the ad — featuring a pair of New York DJs spinning tunes at rooftop parties in Los Angeles — by Corona Light agency-of-record La Comunidad is as urban and up-tempo as Corona Extra spots are calm and breezy.
Read the entire article at AdAge.