Coors Light partners with Daddy Yankee for exclusive ‘Grito Mundial’ single events in six cities

CHICAGO, IL – Coors Light is partnering with Daddy Yankee to promote the artist’s release of a new single, “Grito Mundial,” as a prelude to the launch of his new album, “Daddy Yankee Mundial,” slated to be on the market in early 2010.

Coors Light En Exclusiva (In Exclusive) is a series of VIP events taking place in six cities across the country where legal-drinking-age fans have the opportunity to meet and greet the Latin superstar.

The first release event kicked off in Orlando, November 18 where hundreds of adults gained access to the intimate and exclusive appearance through a text messaging and/or radio promotion. The Grammy-award winning artist will travel to Houston, Dallas, New York, Philadelphia and Chicago to meet and greet fans En Exclusiva.

“We know how popular Daddy Yankee is within the Hispanic community, and an opportunity to meet him, up close, in an exclusive environment is a real thrill to loyal fans,” said Pamela Palacios, associate brand manager for Coors Light. “This will be a once-in-a-lifetime experience for some very lucky people, thanks to the world’s most refreshing beer.”

The En Exclusiva single release event of the Grammy Award-winning artist provides a powerful reassertion of Daddy Yankee’s commitment to the urban movement that has been the artist’s signature since he began his career more than 10 years ago.

This is the second year that Coors Light has partnered with Daddy Yankee. The brand sponsored the U.S. debut of his CD, “Talento de Barrio,” in 2008 by hosting CD release events in New York, Orlando and Dallas.

The six-city tour is being supported this year via retail, text messaging and radio promotions that provide opportunities for fans to receive a VIP ticket to meet Daddy Yankee.