Continental Airlines teams up with the Hispanic Education Organization for ‘Destino: Latinoamerica’ contest

HOUSTON-– Hispanic college students can win tickets in Adelante! Fund essay/video contest about Latin America through the Continental Airlines 2010 essay/video contest, “Destino: Latinoamerica” (“Destination: Latin America”). The contest will incorporate the use of social media and the Internet to promote the winning videos and essays.

The first-prize winner will receive four Continental Airlines tickets for any Continental destination in the continental U.S., Mexico, Central America or the Caribbean; the second-place winner will receive two tickets.  Both winners will be recognized in October at Adelante!’s annual Leadership Institute for Hispanic college students in San Antonio.

“More than half of Continental’s international destinations are in Latin America and the Caribbean,” said John Slater, staff vice president, Latin America, Continental.  “Our goal is for the ‘Destino: Latinoamerica’ program to increase Hispanic students’ awareness of the importance of Latin America to the United States, while helping to prepare them for career paths in a global marketplace.”

“Adelante! helps put Hispanic students on the road to college graduation and arms them with the tools they need to become leaders after they graduate,” said Andria Castillo, executive director, Adelante!, a nonprofit organization whose goal is to increase Hispanic college graduation rates.  “Continental Airlines’ ‘Destino: Latinoamerica’ contest gives our students an opportunity to demonstrate their creativity and their knowledge of their cultural roots.”

Deadline for essay or video submission is May 28, 2010.  Essays must be between 200-300 words and may be written in English or Spanish. Videos must be no more than three minutes long (in English or Spanish) and must not contain any offensive language or images.