Consumer-Influenced Labels Are New Trend
By Karlene Lukovitz
President, KL MediaLink
Contests in which consumers help design or contribute to special product labeling — closely tied in with digital/social media and larger marketing missions, of course — seem to be popping up with increasing frequency among food manufacturers these days.
Two recent examples include Chiquita Brands International and Knorr, Unilever’s largest brand. Read More »