AHRQ, Ad Council Launch Conoce las Preguntas Campaign
Conoce las Preguntas, (Know the Questions) a new, multimedia Spanish-language campaign announced today by HHS’ Agency for Healthcare Research and Quality and the Ad Council, encourages Hispanics to get more involved in their health care and to talk with their doctors about their medical concerns.
The national public service advertising campaign, which features television, radio, print, and Web ads, offers tips to help Hispanics prepare for medical appointments by thinking ahead of time about questions to ask their doctors during medical appointments. The PSAs direct audiences to visit AHRQ’s website at www.ahrq.gov/preguntas where they can find tips and other important health information in Spanish.
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