Comida Kraft Connects Fans With Celebrity Chef
Comida Kraft is enhancing its already extensive reach and engagement with Latina moms with a new “Share Your Latin Flavor” initiative, which has a partnership with celebrity chef Alfredo Oropeza as a focal point.
Launching today, the initiative will encourage Latina women to share recipes and tips related to the cooking of their cultures by spotlighting Oropeza and employing all of Comida Kraft’s media assets. Those include the cross-Kraft-brand Hispanic food platform’s hub, ComidaKraft.com; its Facebook page; mobile; public relations; word-of-mouth marketing efforts, and its magazine (Comida y Familia). Plus, for the first time, Comida-focused advertising will air on Hispanic U.S. networks. Read More »