“Buscando Coca-Cola” Invites Hispanic Soccer Fans to Unite & “Open Happiness”
We all know what it feels like to be pushed past our limit, to be knocked down one too many times, to have someone constantly beat us to the finish line. But sometimes all it takes to cool off the hottest of rivalries and bring enemies together is an ice-cold Coca-Cola.

That is exactly what Hispanic soccer fans saw in a new ad by Coca-Cola which debuted June 5, 2011, during the broadcast of the 2011 CONCACAF Gold Cup on Univision.

The commercial, entitled “Buscando Coca-Cola” (“Searching for Coca-Cola”), showcases the magical unifying power of Coca-Cola through the eyes of a man desperately seeking a supply of Coke before the start of a soccer match. As he runs through his neighborhood, the man continually finds himself one step behind his pesky neighbor, who takes the last Coca-Cola from each store. When the man returns home empty-handed, the neighbor looks down at his six pack of Coca-Cola, experiences a change of heart and walks next door to share. Touched by his neighbor’s generosity, the man invites him to join a party in his backyard, where everyone is enjoying ice-cold Coca-Cola. Read More »