“Buscando Coca-Cola” Invites Hispanic Soccer Fans to Unite & “Open Happiness”
That is exactly what Hispanic soccer fans saw in a new ad by Coca-Cola which debuted June 5, 2011, during the broadcast of the 2011 CONCACAF Gold Cup on Univision.
The commercial, entitled “Buscando Coca-Cola” (“Searching for Coca-Cola”), showcases the magical unifying power of Coca-Cola through the eyes of a man desperately seeking a supply of Coke before the start of a soccer match. As he runs through his neighborhood, the man continually finds himself one step behind his pesky neighbor, who takes the last Coca-Cola from each store. When the man returns home empty-handed, the neighbor looks down at his six pack of Coca-Cola, experiences a change of heart and walks next door to share. Touched by his neighbor’s generosity, the man invites him to join a party in his backyard, where everyone is enjoying ice-cold Coca-Cola. Read More »