Ciro Sarmiento joins Dieste as Creative Director

Hispanic advertising agency Dieste Inc. has hired Ciro Sarmiento as Executive Creative Director. Ciro will report to Dieste’s Chief Creative Officer, Paco Olavarrieta, and will work across all the agency’s clients.

“We are going through a very exciting time at our agency, and I’m glad to have Ciro with us,” says Greg Knipp, CEO of Dieste, who had the opportunity to work with Sarmiento previously when they both were at the Hispanic agency LatinWorks.

With over 10 years of experience in the U.S. in both the multicultural and general markets, as well as international experience in Latin America, Ciro Sarmiento is one of the most talented and respected creative directors in the U.S. Having worked for world-renowned agencies such as Ogilvy & Mather and Leo Burnett provided Sarmiento with expertise in the development of truly innovative work. “Ciro has a very unique set of skills, having worked with almost every category in the business including retail, CPG, QSR, financial, and pharmaceutical, among others. He will greatly complement our creative team’s expertise,” says Paco Olavarrieta.

Ciro Sarmiento’s creative work has been recognized across the globe, and his extensive list of awards includes two prestigious Cannes Lions. Sarmiento’s talent has also been recognized by the CLIO Awards, New York Festivals International Advertising Awards and The One Show as well as several Latin American award shows. He has also served on several international creative festival juries in the course of his career.

“We want to produce great work for our clients consistently, and we are confident that Ciro fits the profile for this kind of creative leader. Ciro has demonstrated his ability not only though the awards he has won, but also by the great number and quality of projects that he has developed on behalf of his clients,” says Dieste Chairman Tony Dieste.

Sarmiento is also recognized for his very innovative work, such as the first iPhone mobile ad for the Hispanic market, and a unique partnership with Rolling Stone Magazine to create a Latino-infused special edition.