Consumers con Carácter Complete Nationwide Search for Chicas Tecate
The Official Tecate Ambassadors will Represent the Brand for One Year at Key Events
Tecate, cerveza con carácter, is proud to announce that Monica Barco, Paulina Borrero, Denisse Gonzalez, and Christina Salazar have been selected by adult fans as the Official Chicas Tecate. As brand ambassadors, the Chicas will be featured in Tecate’s 2012 Facebook calendar; meet fans for photo and autograph sessions; and even step into a boxing ring as Tecate’s Ring Card girls.
Almost 90,000 votes were cast via Tecate’s Facebook page throughout the 12-week nationwide search, which featured 50 candidates from Los Angeles, New York, San Francisco, Dallas and Houston. The four winners aptly reflect Tecate’s consumers’ ideals of carácter, beauty and passion. With the most votes, the Chicas representing Tecate for the 2012 calendar year include:
- Monica Barco (New York) has several years of experience in modeling, including ads, fashion shows and music videos; she appreciates her career for giving her the opportunity to express herself, travel and be part of large-scale events. Monica would like to thank all of her fans, friends and family who supported her with their votes, positive energy and encouragement.
- Paulina Borrero (Los Angeles) started her modeling career in her native Colombia and since moving to the U.S. six years ago, Paulina has modeled for clothing catalogs, completed a commercial for a well-known department store and participated in various fashion shows. Paulina would like to thank all of her family and friends for helping her win the competition.
- Denisse Gonzalez’ (San Francisco) passion for photography led her to explore modeling as a career choice. Since then, Denisse has modeled for catalogs and print advertisements for various companies, and has even served as a Ring Girl. Denisse is excited to jump into the boxing ring as a Chica Tecate and would like to thank everyone for their votes, love, comments, messages and shout outs on Facebook.
- Christina Salazar (Dallas) never thought she would become a model but throughout her professional career, has already worked for many brands as a spokesperson and model, as well as participated in the runway shows of several designers. As a Chica Tecate and boxing fan, she is eager to meet the athletes and be involved in the excitement leading up to, during and after each fight. Christina is honored to have been selected by fans to represent the brand and would like to thank them, her friends and family for the ongoing support.
To find out more about the Official Chicas Tecate and view their photos and videos, visit the Tecate Boxing Facebook page.
To book interviews with the Official Chicas Tecate to discuss their experience throughout the contest, or speak with a Tecate marketing executive about this initiative, please contact Melissa Carrion or Silvia Barnett at (212) 219-0321.