Check-In Offers Come To Yelp
Joining rivals large and small, Yelp is now letting local businesses add “check-in offers” to their venues.
Simply, the feature lets businesses incentivize repeat customers by rewarding them with percentages off their purchases, free or fixed-price offers.
Fast Company — which puts the news in the context of “a whole new industry popping up alongside and in between the existing ‘traditional’ retail models” — sees check-ins as a way of “enticing consumers to shop, supply marketing statistical data and also to ‘play’ Yelp.” Read More »
