Center for Hispanic Leadership Elevates Brand Value Proposition

 

As a new year ushers in good tidings and new opportunities, it also marks another year closer to the exponential growth of the Hispanic population which will reach nearly 129 million by 2060. With such a formidable consumer market on the rise, Center for Hispanic Leadership (CHL), the preeminent thought-leadership, human capital and business strategy consultancy firm, has launched its expanded 21st century value proposition focused on helping Fortune 500s and entrepreneurs leverage Hispanic talent as an enabler for business growth, innovation, and previous unseen opportunities.

CHL is a national brand synonymous with elevating the human capital capacity of U.S. Hispanic professionals and how this translates into business strategy and incremental growth, says CHL Founder/CEO Glenn Llopis, the go-to-authority on the Hispanic impact on the U.S. economy and regular contributor to Forbes, Huffington Post, and the Harvard Business Review. CHL is changing the ways Fortune 500 executives see and seize new business, brand and talent management opportunities enabled by the rapidly growing Hispanic population that has been misunderstood and undefined as an equity building resource.

In 2014, CHL will place a greater emphasis on helping corporate leaders amplify their influence by transforming them into the go-to-authority on the most relevant Hispanic related topics for their businesses, brands and industries via thought-leadership summits, content marketing, and messaging. Additionally, CHL will continue to deliver both its onsite and online focused on helping Hispanic professionals increase their leadership engagement, high-performance capabilities, and overall workplace contributions. Training programs will also include a new program specifically designed to help non-Hispanics leaders better utilize their Hispanic talent. Further, CHL unveils its new Marketing Lab, placing greater emphasis on helping Americas corporations create new revenue streams by leveraging CHLs extensive expertise and culmination of research about the Hispanic mindset and what triggers the Hispanic consumer behavioral cues and how to engage their viral reach for brands to positively impact business growth.