Hispanic Millennials and Healthy Eating (REPORT)

In last week’s post, we saw that adult Hispanic Millennials love traditional Latin foods and are more likely than non-Hispanics to cook with fresh ingredients. This week, we analyzed habits relating to healthy eating among adult Hispanic and non-Hispanic Millennials.
Overall, Hispanics 18-29 are more likely to report an interest in nutrition and dieting, while higher proportions of non-Hispanics in this age group say they’re working to achieve well-balanced diets and trying to eat healthier foods. Hispanics 25-29 are more likely than 18-24s to focus on nutrition and health, while the 18-24 segment has a slightly higher tendency to diet to lose weight. Foreign-born Hispanics are generally more likely than US-born to report making choices based on health and dieting — but when it comes to purchase behavior they are as likely or more to buy full-fat dairy products, pre-sweetened cereals, and non-diet cola.

The following is our analysis of Simmons data on food choices among adult Hispanic and non-Hispanic Millennials (ages 18-to-29):
Hispanics 18-29 are more likely than non-Hispanics to say that nutritional value is the most important factor in what foods they eat (36% Hispanic, 33% non-Hispanic). Among Hispanics, 25-29s are more likely to focus on nutrition than 18-24s (39% 25-29, 34% 18-24). There is a huge disparity between US-born and foreign-born Hispanics – foreign-born are by far most likely to consider nutritional value in their food choices, while US-born match non-Hispanics’ tendency (40% FB, 33% USB).

Adult Hispanic Millennials are more likely than their non-Hispanic peers to be trying to lose weight by dieting most of the time (29% Hispanic, 23% non-Hispanic). There is a particularly large difference within the P18-24 demo: 30% of Hispanics in this age group are dieters, compared with 19% of non-Hispanics. Hispanics 25-29 are also slightly less likely than 18-24s to report dieting to lose weight (28%). Foreign-born Hispanic Millennials are also much more likely than US-born to diet (31% FB, 28% USB).

Read more here.